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What is Domain Authority, and why is it important? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a "best fit" algorithm that most closely correlates our link data with rankings... (More)
While Google itself has recommended one’s domain to not exceed 2-3 words and has commented that shorter names are easier to remember, there isn’t any strong evidence giving shorter domains an SEO advantage.

The Right Domain Name Drives More Website Traffic

There is no doubt that many search engines factor the words you use in your domain name and web page URLs into website ranking algorithm in search results.

In the Advanced Link Building session of Search Engine Strategies Conference in NY City on March 8, 2004, Craig Silverstein, Google's Director of Technology, pointed out that it's better to use hyphens than underscores in domain names because within Google's parsing policy underscores in domains are treated as letters while treating hyphens are viewed more like spaces.

Craig also recommends you put descriptive words in page titles and URLs as signals to... (More)

I try to be diligent about setting a “real” minimum offer I would consider. Depending on circumstances, I may consider selling a domain name in that ballpark. For instance, if I have a sales dry spell right after paying taxes, I might consider selling closer to the minimum than if I have been killing it.