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The Importance of Domain Authority to SEO

By Audreyabbey

With Google's algorithm constantly changing and putting more weight on the trust and authority associated with a domain, domain authority has increasingly becoming a very important SEO factor to score.

According to SEO experts, aside from having significant impact on a site's ability to rank highly in search results for target keywords, domain authority is also one of the toughest ranking factors to score.

What is Domain Authority?

Domain Authority measures the number of quality pages that link to your site domain, and the ways in which they do so, predicting how well a web page will rank... (More)

What is Domain Authority, and why is it important? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a "best fit" algorithm that most closely correlates our link data with rankings... (More)