by SUSAN FRIESEN

I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete?

In a word – consistency. You compete with consistency in your branding.

I promise – a strong, focused brand will attract the perfect customers to you like a magnet.

So why is consistency the #1 best thing you can do for your branding? And how do you keep your branding consistent? Let’s jump in.

Use Consistency for Better Branding To achieve business success, you need to know how to... (More)

As a business owner, you should be able to stand out amongst your competitors. The purpose of standing out amongst your competitors is to ensure that you don’t fade out in business. Gone are the days in which traditional advertising had a lot of influence on how your business succeeds on a long-term basis. However, the emergence of digital marketing has rendered traditional marketing less important, considering the fact that majority of customers have access to the internet through their mobile devices. So, the way in which you can get to your customers easily is by adopting the new forms... (More)