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link building
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Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer to, because none of us knows exactly how Google measures relevance.

https://moz.com/blog/link-relevance-vs-content-relevance

Buying Backlinks for SEO - Is that bad?

Author: Jim Kollins

What is paid link building? And how that affected in your site and business. Paid links are not bad, but you need to know when, from whom and why buying. Why website owners buy SEO links?

In order to be able to answer these questions, you must have at least 5 years of solid experience in buying links for SEO purposes and have tested on your own sites all sorts of strategies to know what works and what will lead to problems.

Paid links aren’t all bad, there are several types of paid links going around and... (More)