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How to Learn SEO

Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your resources and your budget to strategies to keep you on track in real-world projects.

Buying Backlinks for SEO - Is that bad?

Author: Jim Kollins

What is paid link building? And how that affected in your site and business. Paid links are not bad, but you need to know when, from whom and why buying. Why website owners buy SEO links?

In order to be able to answer these questions, you must have at least 5 years of solid experience in buying links for SEO purposes and have tested on your own sites all sorts of strategies to know what works and what will lead to problems.

Paid links aren’t all bad, there are several types of paid links going around and... (More)

The Importance of Domain Authority to SEO

By Audreyabbey

With Google's algorithm constantly changing and putting more weight on the trust and authority associated with a domain, domain authority has increasingly becoming a very important SEO factor to score.

According to SEO experts, aside from having significant impact on a site's ability to rank highly in search results for target keywords, domain authority is also one of the toughest ranking factors to score.

What is Domain Authority?

Domain Authority measures the number of quality pages that link to your site domain, and the ways in which they do so, predicting how well a web page will rank... (More)

There are 3 primary reasons why one website links to another:

- It has high domain authority
- It posts high-quality content
- It doesn’t follow any black hat SEO techniques